No.

Course Name

Class Hours

Core Content

Practical Content

1

Introduction to Cross-Border E-Commerce platform preparation

32

Operational rules of mainstream cross-border e-commerce platforms, backend operation logic, and market positioning characteristics

Simulated store setup

2

Cross-Border E-Commerce Law and Compliance Practice

24

Interpretation of e-commerce-related laws and regulations in China and Kazakhstan, policy differences between the two countries, certification processes, and dispute resolution

Compliance sandbox simulation

3

Cross-Border Logistics and Supply Chain

24

Comparison of 6 major transportation corridors, overseas warehouse costs/intelligent replenishment, 7-day delivery solutions, return reverse logistics, and supply chain risk analysis

System simulation operation + cost and time efficiency calculation

4

Cross-Border Payment and Finance & Taxation

16

Settlement rates of mainstream payment platforms, VAT registration and declaration processes, differences in export tax rebates, and exchange rate locking and hedging tools

Payment interface configuration + tax form filling training

5

Explosive Product Mining and Intelligent Product Selection

40

Product selection strategies for various platforms, including consumer preference analysis, characteristic product category libraries, and tool-based product selection

Simulated product selection

6

E-Commerce Copywriting Planning and Writing

32

Types and characteristics of e-commerce copywriting, planning and writing of product description copy/marketing copy/brand stories, and AIGC copywriting generation tools

Creative training

7

Short Video Creation and Marketing

32

Mobile shooting skills, basic editing skills (JianYing/CapCut), TikTok traffic mechanism, and application of AI short video tools

Creative training

8

E-Commerce Image Shooting and Processing

32

Low-cost photography studio setup, photography composition and lighting skills, e-commerce product shooting processes, and use of image processing software

Creative training

9

High-Converting Visual Design

32

Main image/detail page design, high-conversion visual logic, e-commerce product shooting skills, and application of AIGC efficiency tools

Design software training

10

E-Commerce Data Analysis and Operation

48

Use of e-commerce platform data analysis tools, data collection, collation/analysis methods and visualization skills, and analysis and optimization of store operation indicators

Sandbox simulation

11

Live Streaming Operation and Promotion

56

Live streaming room setup, product portfolio construction and pricing strategy, live streaming content and traffic attraction planning, and script skills and audio-visual enhancement

Simulated live streaming

12

Cross-Border E-Commerce Store Operation and Management

32

Cross-border e-commerce platform registration and certification processes, commodity information writing and optimization, order processing procedures, customer service skills, marketing tools and promotion strategies, and analysis and optimization of store operation data

Simulated store setup

1

AliExpress Gold Mining Practice

100

• Complete store registration, brand access, shipping templates, and listing of 30 products within 7 days;

• Run affiliate marketing + direct train product testing within 14 days, optimizing over 100 keywords;

• Conduct continuous content marketing within 21 days (5 short videos + 1 store fan activity)

2

Alibaba.com B2B Operation

100

• Complete store decoration, 200 keywords in the keyword library, and 10 showcase positions within 5 days; • Issue 50 high-quality RFQ quotes and follow up on sample orders within 10 days;

• Launch Alibaba.com Direct Train + Top Sponsored Positions within 20 days to obtain accurate inquiries

3

TikTok Live Streaming with Goods

100

• Complete account opening, small store binding, live streaming room setup, and equipment debugging within 3 days;

• Conduct short video preheating + plan 3 themed live streaming scripts within 7 days;

• Launch live streaming + DOU+ promotion testing within 14 days

4

Amazon FBA Central Asia Express Line

100

• Complete brand filing, Listing A+ pages, and 150 keyword researches within 7 days;

• Ship the first batch of FBA goods via Central Asia Railway Express (7-day delivery) within 14 days;

• Launch automatic + manual advertising within 20 days to sprint for top 20 keyword rankings